The First Decade : My Journey By Vivy Yusof

“Vivy’s book The First Decade is perhaps one of the most anticipated books of the year in South-East Asia. A fearless storyteller, Saying it like it is and sharing her stories with the world. She gives the readers a frank and real account of herself as an entrepreneur, a celebrity, a mother, a wife and most importantly as a woman." Penguin 

The First Decade is indeed a candid depiction of Vivy’s early years of an entrepreneur, co-founding FashionValet with her husband Fadzarudin Anuar. Currently, they hold posts of creative director and chief executive officer of FashionValet.

At the age of thirty-four, I’ve built a nine-figure fashion company, garnered 1.8 million followers on Instagram and managed to squeeze in time to get married and give birth to not one, but four children. And it all started from a blog.

Perfect for young entrepreneurs, this book shares the secrets of my entrepreneurial journey so far – from starting a business with my boyfriend (telling my dad sure was fun), to writing a business plan on a piece of tissue paper, to fundraising, to dealing with competition and to pretending to nod when my tech team talk about cookies.