Influence and Persuasion (HBR Emotional Intelligence Series)

If you want to be a leader who can consistently convince a team to get behind your cause, you need to be a master of influence and persuasion. After all, only by getting people to share your viewpoints and champion your ideas can you make your goals a reality.

Despite its importance, the ability to influence and persuade can feel elusive. If you ever look at charismatic, well-loved leaders and think they must’ve been born with a knack for rallying people, you’ll be happy to know it’s not all innate. You can learn how to influence groups of people—it’s a skill that can be developed and practiced. One place you can start is Harvard Business Review’s recent addition to their Emotional Intelligence Series, Influence and Persuasion.

Influence and Persuasion is a compilation of eight articles, previously published on HBR.org (one by our very own CEO, Nancy Duarte), that offer up concrete ways for leaders to influence the people around them. The book leverages scientific research to explain how influencing someone works, and it includes real-life stories that show how persuasive techniques succeed. Each essay hones in on the same key concept: that emotional appeals are incredibly powerful when it comes to persuasive workplace communication, and that the best leaders are the ones who can speak to people’s hearts and appeal to their minds.

Format Paperback | 160 pages | Publication date 05 Dec 2017 | Language English | ISBN:13 9781633693937