Business

Abbeville Press

The Art of Things: Product Design Since 1945

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S$79.90 SGD S$209.99 SGD

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The most ambitious survey of its subject ever published, The Art of Things is a monument, and a key, to the objects that surround us.

For most of human history, the form of a useful object was determined by its maker, usually a single artisan working within a long cultural tradition. However, the Industrial Revolution saw the development of a curious new profession, that of the designer, whose job it was to decide the appearance and even the functional aspects of goods—whether typewriters or tableware—that would be manufactured by others or, increasingly, by machines. When the so-called consumer society emerged in full force after World War II, designers took center stage; some, like Charles and Ray Eames, became celebrities and icons of the new lifestyles they were helping to create.

Within the burgeoning design community, national tendencies emerged: The Germans and the Swiss, heirs to the Bauhaus, favored a modernist aesthetic in which form followed function, and the Scandinavians pioneered a warmer type of functionalism with their distinctive wooden furniture. The U.S. pursued a double strategy, in which home furnishings influenced by European modernism coexisted with frankly exuberant cars and kitchen appliances. Meanwhile, the Japanese consumer electronics companies took an early lead in the branch of industrial design that is perhaps most influential today—and is perhaps best represented by the image of Steve Jobs holding aloft an iPhone before an adoring crowd.

This splendid hardcover, slipcased volume, itself a striking object, narrates the history of modern design in each of the major industrialized nations in turn. Its engaging text, written by leading historians of design, is accompanied by more than 650 vibrant color plates, illustrating both iconic designs and lesser-known but still influential creations. The most ambitious survey of its subject ever published, The Art of Things is a monument, and a key, to the objects that surround us.

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HarperCollins

The Company I Keep : My Life in Beauty

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S$55.90 SGD

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SIFUFBADS

Sifufbads Copywriting by Jamal Sifufbads

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S$19.90 SGD S$23.90 SGD

-17%

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Penguin Random House

How to Decide: Simple Tools for Making Better Choices

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S$39.90 SGD S$48.00 SGD

-17%

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Marshall Cavendish

Life’s A Stage: Stories and Lessons for an Empowered Life by Freda Liu

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S$29.90 SGD S$35.90 SGD

-17%

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The First Decade : My Journey By Vivy Yusof

Penguin SEA

The First Decade : My Journey By Vivy Yusof

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S$35.90 SGD S$39.90 SGD

-10%

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Pentagram Design

WOMEN OF BRUNEI

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S$30.00 SGD

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UNISSA

CONSUMER BUYING BEHAVIOUR: A MALAYSIAN PERSPECTIVE

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S$22.00 SGD

The themes of this book is about consumers’ buying behaviour, consumption patterns and consumers’ preferences. Consumers’ buying behaviour refers to actions taken (online and offline) by a consumer before purchasing a product or service. The process may include consulting with search engines, engaging with social media posts, choose, consume and discard products and services. We all had experienced the moments when we walked into a store and saw something we already had. Retailers spend billions of dollars every year to trigger that feeling in their customers. Web campaigns, videos and print ads, social media campaigns, and branding seem to converge when consumers finally feel a connection to a product and make a purchase. Furthermore, it is important for businesses to understand the process as it helps businesses to align their marketing initiatives better with marketing efforts that have successfully influenced consumers to buy in the past.

Today, the decision-making process has become more complex and is considered essential for consumers due to the rapid change in the competitive global business environment. Consumers nowadays are exposed to advertising campaigns, news sources, and direct mailing that feed abundant information which contains too many mixed messages. Due to this situation, understanding the consumer decision-making process from a Malaysian perspective is significant for companies and marketers in coming up with appropriate marketing strategies to suit their target groups. Hence, the main objective of this book is to discuss and look at various aspects and facets of consumer buying behaviour, consumption pattern, and consumer preference, as well as discussing the most effective types among them.

This book is written as a guide for all university students in their daily learning. In addition, this book is also suitable to be read by all consumers as well as marketers in promoting their products and services. In other words, this book is suitable to be read by all kind of communities for self-awareness.

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