Blue Ocean Leadership (Harvard Business Review Classics)

In this classic article from the authors of the international bestseller Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne apply their ground-breaking concepts and tools to the challenge of leadership. They offer a systematic approach to uncovering the leadership acts and activities required at each level of an organization to release the ocean of untapped employee talent and energy. This book provides a practical solution for managers to bridge the gap between employee potential and actual realized performance. 

Key Features

• Proven Framework: Adapts the globally recognized "Blue Ocean Strategy" principles specifically for leadership development.
• Action-Oriented: Focuses on concrete leadership acts and activities rather than abstract traits or styles.
• Multi-Level Application: Provides a framework applicable to all levels of an organization.
• Concise Format: Part of the HBR Classics series, offering essential business ideas in a brief, readable format. 

Benefits

• Engage Employees: Learn how to convert unengaged workers into high-performing, engaged team members.
• Unlock Potential: Systematically close the gulf between your team's potential and their current performance levels.
• Drive Transformation: Achieve transformative organizational results by maximizing human capital.
• Strategic Leadership: Move beyond traditional leadership "red oceans" of competition into "blue oceans" of high performance and engagement.

Product Details
Title: Blue Ocean Leadership (Harvard Business Review Classics)
Authors: W. Chan Kim and Renée Mauborgne
Publisher: Harvard Business Review Press
Publication Date: July 2017
ISBN-13: 9781633692640