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THE KOREAN WAVE IN SOUTHEAST ASIA CONSUMPTION AND CULTURAL PRODUCTION BY MARY J. AINSLIE AND JOANNE B.Y LIM

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THE KOREAN WAVE IN SOUTHEAST ASIA CONSUMPTION AND CULTURAL PRODUCTION BY MARY J. AINSLIE AND JOANNE B.Y LIM

THE KOREAN WAVE IN SOUTHEAST ASIA CONSUMPTION AND CULTURAL PRODUCTION BY MARY J. AINSLIE AND JOANNE B.Y LIM

Price: $28.00
Product code: 16352
Availability: in stock

The Korean Wave in Southeast Asia offers fresh details and new perspectives on the globalization of Korean popular culture, better known as 'Hallyu'. Focusing on the dissemination, localization, consumption and fandom of Korean TV dramas, films, pop music and other forms of youth culture within the cultural geography of Southeast Asia, the chapters in the book offer a compelling analysis of the globalization of Hallyu and detail the various social and cultural mechanisms involved.

Deeply accomplished, this book will be a valuable resource for scholars interested in cultural and social change in Southeast Asia, as well as for graduate and undergraduate students learning about popular culture in Asia.

 

This book proves to be an important addition to the growing scholarship on the Korean Wave and the resulting new pop culture trends in Southeast Asia. In addition to introducing new concepts for further comparative research, the roster of case studies on Hallyu consumption and production in the region (informed by interdisciplinary expertise) offer readers fresh analyses and diverse experiences of the phenomenon.

 

Edition Language: English

Format: Paperback


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