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How They Started Global Brands: 21 Good Ideas

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How They Started Global Brands: 21 Good Ideas


How They Started Global Brands: 21 Good Ideas

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How They Started Global Brands shows how 21 Good Ideas became great global businesses. This book tells the stories of 21 companies, from the founders' initial idea to where they are today. Companies include Adidas, Lonely Planey, KFC, Pizza Hut, Apple, RIM, Nokia, Sony, etc. Most companies are from the USA, UK, Sweden and Japan, although a handful of other European countries are also mentioned as well as 2 from Australia/New Zealand. Lots of us have ideas we think would make great businesses. Most of us never do anything with those ideas. But for those that do, a world of opportunity awaits them. How They Started Global Brands is about 21 people who acted on their idea, made the first steps to start their business and subsequently went on to turn it into a global brand. From Adidas and Apple to Sony and Swatch, we reveal how some of the world's biggest international businesses got of the ground, and those very first steps taken by their founders. How soon after they started did they venture overseas? Following on from the hugely successful How They Started, this next volume How They Started: Global Brands Edition takes the question one step further and asks 'How do you turn an idea in to a global business?' 9781854584472

How They Started Global Brands: 21 Good Ideashow-they-started-global-brands

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  • About the Author(s)
    David Lester is the guitar player in the Vancouver, Canada based band Mecca Normal, as well as a painter, graphic designer and publisher at Get to the Point Press. Mecca Normal's lyrics are written and performed by Jean Smith, who explores themes of social injustice, feminism and anti-authoritarianism. Lester met Mecca Normal bandmate Smith in 1981 while the two were working together at a Vancouver newspaper. As a result of their collaboration, Mecca Normal is considered a forerunner and an inspiration to the 1990s politically-charged riot grrrl and D-I-Y movements. Since 2002, Lester and Smith have been co-presenting an art exhibit, lecture and performance event called How Art & Music Can Change the World in classrooms, art galleries, rock venues, youth centres and at Vancouver's International Peace Forum in 2005.