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To identify the economic stars of the future we should abandon the habit of extrapolating from the recent past and lumping wildly diverse countries together. We need to remember that sustained economic success is a rare phenomenon. As an era of easy money and easy growth comes to a close, China in particular will cool down. Other major players including Brazil, Russia, and India face their own daunting challenges and inflated expectations. The new “breakout nations” will probably spring from the margins, even from the shadows. Ruchir Sharma, one of the world ‘s largest investors in emerging markets for Morgan Stanley, here identifies which are most likely to leap ahead and why. After two decades spent traveling the globe tracking the progress of developing countries, Sharma has produced a book full of surprises: why the overpriced cocktails in Rio are a sign of revival in Detroit; how the threat of the “population bomb” came to be seen as a competitive advantage; how an industrial revolution in Asia is redefining what manufacturing can do for a modern economy; and how the coming shakeout in the big emerging markets could shift the spotlight back to the West, especially American technology and German manufacturing. What emerges is a clear picture of the shifting balance of global economic power and how it plays out for emerging nations and for the West. In a captivating exploration studded with vignettes, Sharma reveals his rules on how to spot economic success stories. Breakout Nations is a rollicking education for anyone looking to understand where the future will happen.

1. About the Author(s): Ruchir Sharma is the head of emerging markets at Morgan Stanley and a longtime columnist for Newsweek, the Wall Street Journal, and the Economic Times of India. He lives in New York City.

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His first major conclusion is that China’s growth will slow sharply. Total debt as a share of GDP is rising, its cheap labor advantage is rapidly disappearing, its consumers are already strongly participating in its new economy – spending has increased nearly 9%/year for 30 years, and some estimate China already has a 25% share of the world’s luxury market, its ‘one-child’ policy is now bringing an aging population (average age 37 in 2020, vs. 29 in India and 49 in Europe), its highway network is already second only to the U.S., slightly more than half its population is now city-dwelling (691 million), developers have built ‘ghost cities’ and malls, and its economy is already quite large – the world’s second largest.

$42.00

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Managing Your Business: Learn What You Need In 2 Hours

So you have a brilliant idea and a pocketful of ambition. Maybe you’ve already started your business. What if you aren’t a born manager? Learn about Managing Your Business, leadership styles and how to use them, plus how to avoid looking like a beginner, make meetings really work, manage diversity, create a great office culture, work efficiently, when to coach and when to terminate, what’s okay and what’s not in the office, when to outsource, whether to diversify, and how to cut costs and spend wisely. These serial entrepreneurs have successfully started seventeen companies, including finance, international sourcing, medical products, innovative dot-com and traditional brick-and-mortar companies. Their Internet-based interactive business resource, ExpertBusinessAdvice.com, provides a wide range of tools for entrepreneurs: planning templates, articles, one-on-one advice, syndicated news and more. Whether your dream business is dog walking or high-tech invention, home-based or web-based, this book will help you manage your new company for success. 9789077256381
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The Intelligent Entrepreneur (Harvard Business School)

Written with the cooperation of Harvard Business School, The Intelligent Entrepreneur is an instructive and inspiring book for anyone who dreams of starting a successful business. The Intelligent Entrepreneur tells how three HBS graduates turned down six-figure salaries at big corporations, bet on themselves and launched their own new companies. By their ten-year reunion their audacity had paid huge dividends. They’d made many millions of dollars, created hundreds of jobs and left their mark on the world. Based on dozens of interviews with highly successful entrepreneurs, Harvard Business School professors and HBS alumni, “The Intelligent Entrepreneur” tells the compelling and instructive story of how these three young founders developed ideas, assembled teams, built ventures, and achieved their dreams. Along the way, they learned that starting great companies requires much more than a ferocious work ethic or good timing. Their hard-won insight so-distilled into ten key rulesowill help anyone become a successful entrepreneur. 9780753539590

The Intelligent Entrepreneur

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$38.00

$19.00

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The Founding of Facebook: The Accidental Billionaires

In the The Founding of Facebook: The Accidental Billionaires, Best friends Eduardo Saverin and Mark Zuckerberg had spent many lonely nights looking for a way to stand out among Harvard University’s elite, comptetitive, and accomplished  student body. Then, in 2003, Zuckerberg hacked into Harvard’s computers, crashed  the campus network, almost got himself  expelled, and was inspired to create Facebook, the social networking site that has since revolutionized communication around the world. With Saverin’s funding their tiny start-up went from dorm room to Silicon Valley. But conflicting ideas about Facebook’s future transformed the friends into enemies. Soon, the undergraduate exuberance that marked their collaboration turned into out-and-out warfare as it fell prey to the adult world of venture capitalists, big money, lawyers. “The Social Network, the much anticipated movie…adapted from Ben Mezrich’s book The Accidental Billionaires.” —The New York Times 9780307740984

The Accidental Billionaires: The Founding of Facebookthe-accidental-billionaires-by-ben-mezrich-9780307740984

$30.00

$15.00

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In the tradition of his million-seller The 21 Irrefutable Laws of Leadership, author John C. Maxwell provides a concise, accessible leadership book that helps readers become more effective leaders from the inside out. Daily readings highlight twenty-one essential leadership qualities and include “Reflecting On It” and “Bringing It Home” sections that help readers integrate and apply each day’s material.

1. About the Author(s): John C. Maxwell is an internationally respected leadership expert, speaker, and author who has sold more than 19 million books. Dr. Maxwell is the founder of EQUIP, a non-profit organization that has trained more than 5 million leaders in 126 countries worldwide. Each year he speaks to the leaders of diverse organizations, such as Fortune 500 companies, foreign governments, the National Football League, the United States Military Academy at West Point, and the United Nations. A New York Times, Wall Street Journal, and Business Week best-selling author, Maxwell has written three books that have sold more than a million copies: The 21 Irrefutable Laws of Leadership, Developing the Leader Within You, and The 21 Indispensable Qualities of a Leader.

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$18.00

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In this title, the pioneers of reverse innovation show how it is done. Do you have reverse innovation in your strategic plan? If you haven’t asked yourself or your team this question, you will be soon. “Reverse Innovation” introduces the idea of developing in emerging markets first – instead of scaling down rich world products – to unlock a world of opportunities for your business. Written by Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth and stemming from a pivotal article in “Harvard Business Review”, the book offers an important next step for companies looking to derive long-term value from emerging markets. According to the authors, reverse innovation is a potent force that will transform the global economy over the next few decades. It will redistribute power and wealth to countries and companies who understand it and diminish those who do not”. With a foreword by Chairman and CEO of PepsiCo Indra Nooyi, “Reverse Innovation” offers a glimpse at strategies from some of the world’s leading companies – from EMC and Deere & Company, to P&G and Logitech. There is no one industry that needs to reverse innovate; instead, all industries must have interest in the needs and opportunities in the developing world in order to thrive in tomorrow’s global marketplace. In the book, GE Chairman and CEO Jeff Immelt points out the stark implications for companies who ignore reverse innovation: “If we don’t come up with innovations in poor countries and take them global, new competitors from the developing world…will. That’s a bracing concept. GE has long had tremendous respect for traditional rivals…But we know how to compete with them. They will never destroy GE. The emerging giants, on the other hand, very well could”. This book offers a guide to changing both the mindset and management model in your company to execute on this important strategic initiative. 9781422157640

1. About the Author(s): Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business at Dartmouth College, and the first Professor-in-Residence and Chief Innovation Consultant at General Electric. He ranked third in the recent Thinkers 50 list of the greatest management thinkers in the world. Chris Trimble, a well-known innovation speaker and consultant, is also on the faculty at Tuck.

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$44.00

Trust the latest version of this market-leading essentials text to introduce sound statistical methodology in a proven applications setting. “Fundamentals of Business Statistics, 6th edition, International Edition” includes all of the strengths of the best-selling parent text, with a streamlined focus on the core topics and a concise presentation that is easy for students to follow. This reader-friendly introduction to business statistics offers a wealth of real-world examples, proven methods, and application exercises that clearly demonstrate how statistics can inform decisions and suggest solutions to contemporary business problems. The authors’ signature problem-scenario approach and numerous exercises in every chapter show students how to apply statistical methods in practical business situations. In addition, the sixth edition includes new case problems, methods, applications, and self-test exercises to help students’ master key formulas and apply their knowledge. Optional updated chapter appendices highlight Excel[registered] 2007 and Minitab[registered] 15 popular commercial software, giving you the choice of integrating or omitting computer coverage in your course. This edition’s concise approach and comprehensive support package, now including CengageNOW course management system, provides everything you need for an effective statistics course that prepares students for the essentials of statistics success in business today. 9781111221270

1. About the Author(s): David Anderson, Thomas Arthur Williams, Dennis J. Sweeney

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$136.00

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A2 Accounting for AQA (Accounting & Finance)

Written to the AQA syllabus, this comprehensive course book contains clear explanations, worked examples, chapter summaries and over 200 practice examination questions with selected answers.

1. About the Author(s): David Cox

2. New or Used: New                                     3. Condition (1-5): 5

$48.00

$43.20

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Screw it, Let’s Do it: Lessons in Life by Richard Branson

Global entrepreneur Sir Richard Branson has built a business empire and made billions and is renowned for his approachability and ability to challenge and succeed against the odds. “Screw It, Let’s Do It” reveals the lessons that have helped him through his business and personal life, like believing it can be done and that, if others disagree with you, try and try again until you achieve your goal; or that you must love what you do. These and other lessons, with examples of how he learned them and how he’s used them, are included in this stirring and candid look at his lessons from an exceptional life, which will inspire you to make a difference in your everyday life. 9780753510995

Screw it, Let’s Do it: Lessons in Life by Richard Branson

Language: English | Condition: New 5/5 | Publisher: Virgin Books | Published: April 2006 | Format: Paperback | Pages: 128 | ISBN: 9780753510995

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$14.00

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The secrets of the UK’s biggest online entrepreneurs revealed Thinking of starting a business? Already have a business online and looking to take it to the next level? The wonderful world wide web has made creating a start-up that much easier. Thousands of people are out there reaping the rewards the web can bring. If you want to join them, you’ve come to the right place. Profiling today’s foremost web entrepreneurs, Lucy Tobin – who meets successful business founders every week writing an enterprise column for The Evening Standard — takes us through their start-up stories and maps out exactly what’s made them so successful. You’ll hear first hand from the bright sparks behind some of the UK’s top online businesses. With interviews, practical advice and insights, you’ll learn how they did it, what they recommend, and how you can do it too.

1. About the Author(s): Lucy Tobin

2. New or Used: New                       3. Condition (1-5): 5/5

$33.00

In this revolutionary bestseller, innovation expert Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership–or worse, disappear altogether. And not only does he prove what he says, but he tells others how to avoid a similar fate.Focusing on “disruptive technology,” Christensen shows why most companies miss out on new waves of innovation. Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator’s Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation.Find out: When it is right not to listen to customers.When to invest in developing lower-performance products that promise lower margins.When to pursue small markets at the expense of seemingly larger and more lucrative ones.Sharp, cogent, and provocative, The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business is one of the most talked-about books of our time–and one no savvy manager or entrepreneur should be without. 9780062060242

$34.90

Designers are used to working for clients, but there is nothing better than when the client is oneself. Graphic and product designers, who are skilled with the tools and masters aesthetics, are now in the forefront of this growing entrepreneur movement. Whether personal or collective, drive is the common denominator of all entrepreneurial pursuit; of course, then comes the brilliant idea; and finally the fervent wherewithal to make and market the result. Now in paperback, this book is the first to survey this new field and showcase the innovators who are creating everything from books to furniture, clothes to magazines, plates to surfboards, and more. Through case studies with designers like Dave Eggers, Maira Kalman, Charles Spencer Anderson, Seymour Chwast, Jet Mous, Nicholas Callaway, Jordi Duro, and over thirty more from the United States and Europe, this book explores the whys, hows, and wherefores of the conception and production processes.

1. About the Author(s): Steven Heller and Lita Talarico are co-chairs of the MFA Design program of the School of Visual Arts where students are encouraged to become design entrepreneurs. Heller is the author and co-author of over 100 books on design and popular culture. He is the editor of AIGA VOICE the online design journal and a contributing editor to Print, ID, EYE, and Baseline magazines. For thirty-three years he was an art director of the New York Times and now writes a column for the New York Times Book Review. He is the recipient of the AIGA Medal for Lifetime Achievement. Talarico holds an MFA in art criticism and is the co-author of books on design, including Design Career.  The authors have created a website for the book. To learn more about The Design Entrepreneur, visit http://www.design.sva.edu/sva_de/.

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$42.00

Work and work hard all of the time? Until you have no life…or, until you become ill! Unfortunately, many of us think that the fundamental building block towards financial freedom and success is hard labor! Perhaps it’s because it is what we were taught by our parents or because that is what we learned in ecomonics class. But what if Leonardo was right? What if you could accomplish more while doing less? The author demonstrates that anyone can become a Lazy Millionaire in the 1 to 10 million-dollar range within a 10-year period.

1. About the Author(s): Author of the popular best-seller, The Instant Millionaire, translated in 25 languages and over 2 million copies sold worldwide, Marc Fisher is by far the most read, most known Quebec author. His successes inlude the “Millionares’ Secrets”, “The Golfer and the Millionaire”, “The Millionaire’s Gift”, and now this most recent title.

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$18.00

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Mojo is the moment when we do something that’s purposeful, powerful, and positive and the rest of the world recognizes it. This book is about that moment–and how we can create it in our lives, maintain it, and recapture it when we need it. In his follow-up to the New York Times bestseller What Got You Here Won’t Get You There, #1 executive coach Marshall Goldsmith shares the ways in which to get–and keep–our Mojo. Our professional and personal Mojo is impacted by four key factors: identity (who do you think you are), achievement (what have you done lately?), reputation (who do other people think you are–and what have you’ve done lately?), and acceptance (what can you change–and when do you need to just “let it go”?). Goldsmith outlines the positive actions leaders must take, with their teams or themselves, to initiate winning streaks and keep them coming. Mojo is: that positive spirit–towards what we are doing–now–that starts from the inside–and radiates to the outside. Mojo is at its peak when we are experiencing both happiness and meaning in what we are doing and communicating this experience to the world around us. The Mojo Toolkit provides fourteen practical tools to help you achieve both happiness and meaning–not only in business, but in life. 9781401323271

1. About the Author(s): Marshall Goldsmith is widely recognized as the world’s leading authority in helping successful leaders achieve positive, lasting change in behavior: for themselves, their people, and their teams. In November 2009, he was named by The (London) Times and Forbes as one of the fifteen most influential business thinkers in the world. The American Management Association has listed Dr. Goldsmith as one of the fifty great thinkers and leaders who have influenced the field of management over the past eighty years. He is one of a select few executive advisors and coaches who have been asked to work with over 100 major CEOs and their management teams. Marshall teaches executive education at Dartmouth’s Tuck School and other leasing business schools. His books have sold over one million copies and have been translated into thirty languages. He has regular blogs on Harvard Business, BusinessWeek, and The Huffington Post.

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$42.00

Suitable for women who have a vision for what they want in life and are willing to do what it takes to turn that vision into a reality, this book explains what it really takes to go from wherever you are financially today to where you want to be. It includes stories from women and men who have been through the good, the bad and the ridiculous. 9781612680859

1. About the Author(s): Kim Kiyosaki, author of the bestselling Rich Woman, is a successful entrepreneur and seasoned investor with a lifetime of experience in business, real estate and investing. Kim is a self-made millionaire and sought-after speaker who is passionate about providing a positive learning environment for financial education of women. She is a happily married (but fiercely independent) woman whose husband and business partner is Robert Kiyosaki, author of Rich Dad, Poor Dad and 15 other books in the Rich Dad series, and an outspoken advocate for the power of financial education.

2. New or Used: New                3. Condition (1-5): 5/5

$28.00

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Thrive: The Third Metric to Redefining Success

In Thrive, Arianna Huffington, the co-founder and editor-in-chief of the Huffington Post and one of the most influential women in the world, has written a passionate call to arms, looking to redefine what it means to be successful in today’s world. She likens our drive for money and power to two legs of a three-legged stool. It may hold us up temporarily, but sooner or later we’re going to topple over. We need a third leg – a Third Metric for defining success – in order to live a healthy, productive, and meaningful life. In this deeply personal book, Arianna talks candidly about her own challenges with managing time and prioritising the demands of a career and two daughters. Drawing on the latest groundbreaking research and scientific findings in the fields of psychology, sports, sleep and physiology that show the profound and transformative effects of meditation, mindfulness, unplugging and giving, Arianna shows us the way to a revolution in our culture, our thinking, our workplaces, and our lives. 9780753555408

$49.90

The book: Brunei Darussalam Challenges for Economic Diversification is an ambitious attempt to answer important questions for resource dependent countries in general and Brunei in particular regarding the role and effectiveness of national planning in the drive for economic diversification. It reviews the history of economic planning in Brunei from the First National Development Plan to the present one. Economic planning should bring forward dynamics of change and help provide a clear direction to government policies and expenditure programs and initiate effective measures to set in motion the required structural and institutional changes to enable both the government and the private sector to make their full contribution. The book also contains extensive case studies on other resource dependent countries’ experiences and applies statistical techniques to relevant data in an attempt to measure the extent of Dutch Disease in Brunei. This is an original research and as such it makes a significant contribution to the understanding of the resource curse, or Dutch Disease, phenomenon. The book Brunei Darussalam: Challenges for Economic Diversification gives an extensive literature review of Dutch Disease.
Dr PM Yakub was a veteran civil-servant having served Brunei Government in various senior posts and held important positions at international bodies. He graduated in B.A (Hons) Economics, Postgraduate Diploma in Education from England, M.A. (Public Administration) from Harvard University and Ph.D (Economics) from University of Brunei Darussalam.

Brunei Darussalam: Challenges for Economic Diversification

 

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Microsoft Rebooted: How Bill Gates and Steve Ballmer Reinvented Their Company

In recent years, Microsoft has become more than just Bill Gates’s company. Steve Ballmer is now the CEO, overseeing a Goliath that has been plagued by a federal antitrust trial, an employee exodus prompted by the dot-com revolution, and an ongoing economic downturn. But Microsoft has not only survived; it has thrived, prospering to the point that it is the second most recognizable brand in the world (behind Coca-Cola).

Bestselling author Robert Slater explains exactly how the company has adapted in the last few years, taking readers into Microsoft?s inner circle to tell an amazing story of persistence in the face of adversity. Slater describes the many changes that have led to a new corporate culture, a new strategic direction, new product lines, and new ways of doing business worldwide.

1. About the Author(s): Robert Slater is the author of more than twenty books, among them the recently released The Wal-Mart Decade and the national bestsellers Jack Welch and the GE Way and Get Better or Get Beaten. He was a reporter with Time magazine for two decades.

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$29.00

$14.00

More Than 4 Million Copies Sold Worldwide Published in 35 Languages Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? How much do parents really matter? These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He studies the riddles of everyday life–from cheating and crime to parenting and sports–and reaches conclusions that turn conventional wisdom on its head. Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They set out to explore the inner workings of a crack gang, the truth about real estate agents, the secrets of the Ku Klux Klan, and much more. Through forceful storytelling and wry insight, they show that economics is, at root, the study of incentives–how people get what they want or need, especially when other people want or need the same thing. 9780061956270

1. About the Author(s): Steven D. Levitt is a professor of economics at the University of Chicago and a recipient of the John Bates Clark Medal, awarded to the most influential economist under the age of forty.

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$26.00

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Sales and Marketing: Learn What You Need in 2 Hours

This is the second in a twelve-title series, a Crash Course for Entrepreneurs, and coaches prospective and new entrepreneurs in sales and marketing for their business. Many novice entrepreneurs have little more than a brilliant idea and a pocketful of ambition. They may not be born sales and marketing gurus. This book tells you exactly what you must know, in simple terms, using real-world examples. In a two-hour read, it walks you through the essentials of sales and marketing any product or service in a reader-friendly way. Learn the difference between sales and marketing, how to write a marketing plan, how to price what you sell, how to make the most of sales and marketing collaterals in all kinds of media, how to get and keep customers in our age of social networks and Internet tools, and how to avoid pitfalls including sales burnout. These serial entrepreneurs will save you time and trouble as you set up and run the sales and marketing of your new company. 9789077256374
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The New York Times bestseller that changed the way millions communicate “[Crucial Conversations] draws our attention to those defining moments that literally shape our lives, our relationships, and our world…This book deserves to take its place as one of the key thought leadership contributions of our time.” –from the Foreword by Stephen R. Covey, author of The 7 Habits of Highly Effective People “The quality of your life comes out of the quality of your dialogues and conversations. Here’s how to instantly uplift your crucial conversations.” –Mark Victor Hansen, cocreator of the #1 New York Times bestselling series Chicken Soup for the Soul(R) The first edition of Crucial Conversations exploded onto the scene and revolutionized the way millions of people communicate when stakes are high. This new edition gives you the tools to: Prepare for high-stakes situations Transform anger and hurt feelings into powerful dialogue Make it safe to talk about almost anything Be persuasive, not abrasive

1. About the Author(s)Kerry Patterson has consulted with hundreds of Fortune 500 companies using his award-winning training program to teach development and maintenance of healthy organizations. Joseph Grenny has 20 years of experience coaching thousands of corporate and government leaders around the world in the art of communication. Ron McMillan cofounded and was the vice president of research and development of Covey Leadership Center. Al Switzler is currently on the faculty at the Executive Development Center at the University of Michigan. Together these authors have founded VitalSmarts and have trained more than 500,000 people world wide. They live in the greater Salt Lake City area.

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$28.00

Based on an acclaimed professor’s legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader’s most vital role. “Are you a strategist?” That’s the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It’s not a question they anticipate or care much about on opening day. But by the time the program ends, they cannot imagine leading their companies to success without being–and living the role of–a strategist. Over a series of weeks and months, Montgomery puts these accomplished executives through their paces. Using case discussions, after-hours talks, and participants’ own strategy dilemmas, she illuminates what strategy is, why it’s important, and what it takes to lead the effort. En route, she equips them to confront the most essential question facing every business leader: Does this company truly matter? In doing so, she shows that strategy is not just a tool for outwitting the competition; it is the most powerful means a leader has for shaping a company itself. The Strategist exposes all business leaders– whether they run a global enterprise or a small business–to the invaluable insights Montgomery shares with these privileged executives. By distilling the experiences and insights gleaned in the classroom, Montgomery helps leaders develop the skills and sensibilities they need to become strategists themselves. It is a difficult role, but little else one does as a leader is likely to matter more. 9780062071019

1. About the Author(s): CYNTHIA A. MONTGOMERY is the Timken Professor of Business Administration and immediate former head of the Strategy Unit at Harvard Business School, where she’s taught for twenty years. For the past six years, she has led the strategy track in the school’s highly regarded executive program for owner-managers, attended by business leaders of midsized companies from around the globe. She has received the Greenhill Award for her outstanding contributions to the Harvard Business School’s core MBA strategy course. Montgomery is a top-selling Harvard Business Review author, and her work has appeared in the Financial Times, American Economic Review, Rand Journal of Economics, Strategic Management Journal, Management Science, and others. She has served on the boards of directors of two Fortune 500 companies and a number of mutual funds managed by BlackRock, Inc.

2. New or Used: New                         3. Condition (1-5): 5/5

$34.00

Your company is only as strong as your leaders. These are the men and women doing battle daily beneath the banner that is your brand. Are they courageous or indecisive? Are they serving a motivated team or managing employees? Are they valued?Your team will never grow beyond you, so here’s another question to consider. Are you growing? Whether you’re sitting at the CEO’s desk, the middle manager’s cubicle, or a card table in your living-room-based startup, “EntreLeadership” provides the practical, step-by-step guidance to grow your business where you want it to go. Dave opens up his championship playbook for business to show you how to: – Inspire your team to take ownership and love what they do- Unify your team and get rid of all gossip- Handle money to set your business up for success- Reach every goal you set- And much, much more! 9781451617856

$55.70

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? In business, it doesn’t matter what you do, it matters why you do it. “Start with Why” analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way – they all started with why. Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question – Why? Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it. 9780241958223 9781591846444

$29.50

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